All posts by Heather Hartmann
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Episode 89: Lobbying to Open with Ryan McFadyen
What does it take to get your Affiliate back open? For Ryan McFadyen, the owner of Ohio Strength and Mouse Trap Fitness, he’s doing everything...
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Reopening Precautions at CrossFit 11:24
As the “happy place” for many, CrossFit 11:24 reopened late April in Marietta, Georgia, after shutting down for the pandemic. Callie Cooke, a co-owner of...
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Episode 88: Thinking Beyond COVID-19 at TJ’s Gym
According to TJ Belger, there are three spreadsheets you need to put together right now. The owner of TJ’s Gym, with three locations in California,...
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CrossFit Bound Reopens for Business
CrossFit Bound located in Kennesaw, Georgia, reopened late April after the governor announced gyms could open starting April 24, 2020. Owner Brandon Phillips said the majority...
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10 Sales Tips and Myth Busting
The Affiliate world is one of sales. Unfortunately, selling is not a strength many owners have. But, in times like these, growing your member base...
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Episode 87: Surviving a Pandemic with Juliet Starrett
Right now, most gyms are in indefinite closures. Juliet Starrett, a co-owner of San Francisco CrossFit (SFCF), said one of the hardest parts about the...
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CrossFit Contessa is a Women-Only Gym
Amanda Wilson knew early on she wanted to focus solely on the improvement and empowerment of women. Working at gyms as a trainer and group...
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Episode 86: Preparing for the COVID-19 Aftermath at Diablo CrossFit
Craig Howard is doing what he can to continue the Affiliate mission in COVID-19. As a co-owner of Diablo CrossFit, Howard explained more than ever...
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Krewe du CrossFit
In 2017, Krewe du CrossFit opened in New Orleans, Louisiana. Jonathan DeJean, the owner and manager of the gym, shared about the business below. Business...
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Episode 85: Why Marketing Matters in COVID-19
While we are still in the thick of COVID-19, it’s never too early to begin planning ahead. LASSO is a sales and marketing company, headed...
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COVID-19 Advice: Take Action, Payroll Protection and More
Three Affiliates from around the U.S. share their biggest pieces of advice during COVID-19 for the other Box owners out there. Forrest JungOwner of CrossFit...
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Episode 84: How Badger CrossFit is Fighting COVID-19
In 12 hours, Badger CrossFit shut its physical doors and transitioned to an online business. Tyler Sullivan, the owner of the Box located in Wauwatosa,...
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Episode 83: CrossFit LoLo is Virtual and Authentic in COVID-19
In March, Adam Davidson qualified for the CrossFit Games. And upon his arrival home, he went into quarantine with his finance, Kelsey Goodwin. As the...
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Taking Training Online During COVID-19
Around the world, Affiliates are closing their doors due to COVID-19. But that doesn’t mean business has stopped. For instance, on March 13 CrossFit Big...
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Episode 82: Surviving the Coronavirus with Chris Cooper
The hot topic of today? The coronavirus. Editor Heather Hartmann sat down with Chris Cooper of Catalyst Fitness and Two Brain Business to discuss how...
