All posts by Heather Hartmann
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The #StayinMay Campaign
In March 2020, O2 launched a profit-sharing initiative with several other fitness brands. It allowed gym members to contribute 50% of their online O2 purchases...
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Episode 91: A Mecka of Fitness with Kevin Beamon
Imagine going through a pandemic while building out two gyms. Kevin Beamon didn’t just imagine this; he has been doing it. With a successful Affiliate...
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Reopening Panel Discussion Takeaways
On May 28, Box Pro Magazine and HSN Mentoring presented a panel discussion with owners and experts from the industry. Here are the top takeaways...
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Learning From an Affiliate Inside a Health Club
For 10 years, Chris Cali was a trainer at Fitness Concepts health club in Gardner, Massachusetts. At one point, a couple of his clients wanted...
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Episode 90: Opening After a Pandemic with CrossFit Bound
CrossFit Bound reopened in late April. Owner Brandon Phillips shares what opening has been like since, as well as what he’s learned along the way...
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“Open for Business” Under State Guidelines
On May 4, Metabolic CrossFit in Memphis, Tennessee, reopened its doors. Owner Cathy Draper said they found out three days prior that Monday was the...
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West Little Rock CrossFit
In 2012, West Little Rock CrossFit opened in Little Rock, Arkansas. Owner Jeff Jucha shares about the business below. Business Breakdown: 116 members 6,000 square...
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Episode 89: Lobbying to Open with Ryan McFadyen
What does it take to get your Affiliate back open? For Ryan McFadyen, the owner of Ohio Strength and Mouse Trap Fitness, he’s doing everything...
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Reopening Precautions at CrossFit 11:24
As the “happy place” for many, CrossFit 11:24 reopened late April in Marietta, Georgia, after shutting down for the pandemic. Callie Cooke, a co-owner of...
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Episode 88: Thinking Beyond COVID-19 at TJ’s Gym
According to TJ Belger, there are three spreadsheets you need to put together right now. The owner of TJ’s Gym, with three locations in California,...
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CrossFit Bound Reopens for Business
CrossFit Bound located in Kennesaw, Georgia, reopened late April after the governor announced gyms could open starting April 24, 2020. Owner Brandon Phillips said the majority...
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10 Sales Tips and Myth Busting
The Affiliate world is one of sales. Unfortunately, selling is not a strength many owners have. But, in times like these, growing your member base...
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Episode 87: Surviving a Pandemic with Juliet Starrett
Right now, most gyms are in indefinite closures. Juliet Starrett, a co-owner of San Francisco CrossFit (SFCF), said one of the hardest parts about the...
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CrossFit Contessa is a Women-Only Gym
Amanda Wilson knew early on she wanted to focus solely on the improvement and empowerment of women. Working at gyms as a trainer and group...
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Episode 86: Preparing for the COVID-19 Aftermath at Diablo CrossFit
Craig Howard is doing what he can to continue the Affiliate mission in COVID-19. As a co-owner of Diablo CrossFit, Howard explained more than ever...
