All posts by Heather Hartmann
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Episode 49: The Many Branding Colors of Koda CrossFit
Do you think running one CrossFit gym is hard? Try running six gyms with all of their branding, because that’s what Koda CrossFit is up...
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CrossFit Durham’s One-on-One 2019 Marketing Offer
As the new year rolls around, it’s time to think about reaching new and current members alike. Whether it’s a special intro offer, or pushing...
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Three Tips to Running a Competition
Two weekends ago, I competed in a team competition at CrossFit Hard Knox. I’ve competed in several competitions over the years and volunteered at another...
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11 Business Ideas from the Leadership Summit
What happens when you fill a room with people passionate about business and CrossFit? Some would say magic. Others would say boredom. But the right...
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A Box of Thriving Masters Athletes
This summer at the Reebok CrossFit Games, I met Dave and Darlene Prois. We were chilling in the Affiliate Lounge and struck up a conversation....
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Episode 48: Training Masters Athletes at CrossCut CrossFit
Does trying new sports have to take a back seat as you age? That’s a big no from Dave Prois. Co-owner of CrossCut CrossFit with...
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Feedback on the Leadership Summit
The third annual Summit was a hit. For two days, we met in The Henry Clay in downtown Louisville, Kentucky. We kicked it off with...
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5 Tips on Using Google Drive
Can you imagine having all of your documents, spreadsheets, etc. in one place, accessible from anywhere? Google Drive is one of several options that allows...
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The Key to Evolutionary Progress
Evolutionary progress. Those two words sum up the latest chapter in “Built to Last” by Jim Collins and Jerry Porras. Basically, it’s the concept of...
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On Top of the CrossFit Memorial Hill
Nice grandmas in their 70s was Matt Scanlon’s vision of the average nursing home resident. But he was sorely mistaken. Taking a policy advisory position out...
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Equipment Layout: There’s a Place for It
Three years ago when Dave Greene leased a space for CrossFit Spero in Oak Park, Illinois, he was already eyeing another property. This year, he...
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The Veteran Athlete
As CrossFit has grown, so has a segment of its population: the veteran athlete. While you still have newbies showing up, it’s more and more...
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Optimizing Additional Revenue Opportunities
The strategy at CrossFit El Cid when it comes to multiple revenue streams focuses on one word: opportunity. “We have strategically created a few other...
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Foundation of Food
Sherman Merricks, the owner and head Coach of Dynasty CrossFit in Gainesville, Florida, shares about the gym’s nutrition program and why they have found success...
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Second Time the Charm with CrossFit Hale
I remember visiting CrossFit Hale like it was yesterday. Hopping on the BART – the Bay Area’s rapid transit system – I made my way...
