All posts by Eric Karls
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See the Tigers in Your Life for What They Are
I was walking my dog the other day and out of nowhere a tiger jumped out from behind the bushes and tried to attack us. Coco is a 6-pound Yorkshire Terrier, so...
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A Ship Without Direction Won’t Reach Its Destination
I sold my CrossFit in November of 2016 and went from planning and building a new 12,000-square-foot custom facility to swinging kettlebells in my garage....
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D-Town CrossFit: A Diamond in the Rough
If you were blindfolded before entering D-Town CrossFit, you would miss the reception desk adorned with antler chandelier. You would go right past the member...
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The Million Dollar Gym: To Own or Not to Own
Well, shit. I start going down the road to what I think is building the gym of my dreams and what happens? The proverbial wrong...
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The Million Dollar Gym: Idea into Reality
The Idea: Move our current CrossFit business from a 6,000-square-foot space that we rent to a brand new 10,000 to 12,000-square-foot facility that we own....
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The Millon Dollar Gym: Rent to Own
The lease for the current location of CrossFit 859 is up in 18 months. We currently occupy 6,000 square feet in a strip mall complex with...
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First Steps to the Million Dollar Gym
I started my gym business out of my garage over 10 years ago. I then moved it into a warehouse with no A/C or heat...
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Speakers + Big Thinking = Awesomeness
I attended the Health Entrepreneur f(x) conference – held a day before the Paleo f(x) event – this year in Austin, Texas. I try to...
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Marketing that Works
“What type of marketing do you do?” Common answers: The CrossFit name is enough. Social media posts. Bring a Friend Days. Marketing over the years has changed and...
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Why 97 Percent Fail and 3 Percent Succeed
Did you know, “97 percent of people work for the other 3 percent who didn’t give up?” The last article I wrote was about not...
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Start with Crap, Polish Until Pretty
Often I sit down to write an article and find myself paralyzed by the inability to create perfection. See the The War of Art by Steven...
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What’s Your Vision, Mission and Purpose?
Walt Disney. Wal-Mart. The Ritz Carlton. Your gym. All four of these businesses should have a clear vision, mission and purpose statement. I know for...
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Your Intro Class is too Elementary
Your Intro to CrossFit class is too elementary. From one to four classes, that number is not enough to properly pre-screen and prepare a client to...
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The Biggest Lie the CrossFit Coach is Selling
As a CrossFit Coach, it is our business to explain the magic behind CrossFit and why having a coach on this amazing journey can transform...
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Book Recommendations for Your Business
Let’s start with why you’re an a**hole if you are not reading and then once I convince you, I’ll give you some of my favorites....
