Many would agree that there’s a huge difference between a strategic marketing plan that allows time for results to develop, versus one that constantly chases...
Word-of-mouth is one of the most effective, yet hard to track, forms of marketing. Customer service is a key element of success here, but at...
Unfortunately, there is no such thing as an “eight-minute abs” program that when used alone will give you six-pack abs. Or even four-pack abs. Similar...
Let’s be honest: There are two reasons you’re working in this industry. The first is you love fitness. It’s one of your passions. And that is...
I had another post slated for this month about strategy and execution, but something came up and I decided to make it about flexibility. I...
Before I start, did you see Gary Vaynerchuk’s video about the fitness industry and social media? Now, effectively marketing your gym should show some strong similarities...
What’s up Box Pro readers? Welcome to my first article. Much like a lot of you, I call it how I see it based on...