After being open for about three years, CrossFit Regeneration moved to a larger location just down the road. It has a new layout, artwork, and even though the gym was closed for two days and classes didn’t start back up until this week, the excitement from the members was palpable on Facebook.
However, how can you keep your members content even while undergoing an extensive move or renovation? Open gym was offered at my Box for most of the days. People would coordinate with one another to go in and workout, feeding their CrossFit craving. Still, I noticed several of them got antsy; I mean, I did! I even visited another CrossFit Box with co-workers because I wanted to get at least one workout in last week. Even though open gym was offered at my Box, I’m still new to CrossFit and didn’t feel comfortable enough yet to go. I know that’s something I simply have to get past, but I also know I’m not alone in feeling this way!
Yes, you want to reopen as soon as possible, but you also don’t want to skip over things or rush through tasks — people will notice wet paint or unorganized equipment. If the bathroom still needs tile and the shower isn’t yet functioning, you probably aren’t ready to open. Your members will understand you’re trying to make the space as nice for them as you can.
So, what can you do in order to not be rushed through the move or renovations just to get your members back in? Here’s a few ideas: post WODs your members can do at home. Keep them updated with photos on social media, showing them that it’s going to be worth the wait. Maybe even partner with a local fitness studio or another CrossFit Box for a week so your members can stay active. Or, hold classes in a temporary location. And, get your members involved by asking them to help move!
These are just some ways to keep your community active and engaged during such a crucial point in your business — if you have more, let me know in the comments below. As your gym is based on people and customer service, it’s important to remember they are still there even when your gym is closed. You’re making it better for them, so make sure to let your community know that, but don’t forget they are still people who need to workout in the meanwhile.