How to Answer Objections to CrossFit

answer objections to crossfit

Can I do CrossFit?

That is the question Randy Vest, the owner of CrossFit Cathal in Paragould, Arkansas, comes across the most when talking to potential members. “That’s the main question that I get,” he said. “It may not be direct like that — can I do it — but their questions are revolving around that.”

As a CrossFit owner, protests and questions arise from anyone who walks through your door for the first time. Whether it’s the question of can they do CrossFit or why does it cost so much, there is a barrier you have to hurdle over. So how do you answer objections to CrossFit that you may commonly hear?

When Vest first started his Box, he would often go into an in-depth explanation of what CrossFit is to a member. “What I found over time that really helps is I just tell them, ‘Look, you’ve just got to try it,” he said. “Give us three months and I guarantee you that will become a priority, and for the most part it is. But it is tough to get somebody to grasp that. What you’re paying for and what you’re getting compared to down the road at Anytime Fitness where you’re not paying for a service; you’re paying for a key fob to walk in the door.”

He’ll walk the prospect through an explanation of the gym’s foundations class. Vest will even offer them the option to come watch a class. “It’s really just getting them in the door to experience it, whether it’s watching it or participating in the class or getting signed up for our foundations class that we conduct once a month,” he said.

When it comes to answering “Why is it so expensive?” Vest has a page on his website. What it really boils down to is clearly laying it out for the person. He will explain they get coaching and programming. Plus, it’s an investment in preventative maintenance for their bodies. In fact, Vest had a Coach break down the price for him when he first started CrossFit; it was a big help and made him realize the value of what he was paying for.

Vest said it’s been a learning curve trying to combat these questions. The foundations class has helped as he’s added a large education piece to it. He will spend time educating members on what CrossFit is, the benefits of it and why it’s expensive.

Ultimately, Vest said if people see your passion when you’re answering their questions, it could go a long way. “Hopefully they can pick up on that,” he said. “This guy or this girl is very passionate about what he or she does. Obviously they put in the time and effort into research and educating and caring for their members.”

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at


  1. Avatar

    T Shelton

    August 9, 2017 at 6:47 pm

    It’s Paragould ARKANSAS (AR)

    • Heather Hartmann

      Heather Hartmann

      August 9, 2017 at 11:00 pm

      Thank you! It’s been corrected!

  2. Avatar

    Priscilla Jones

    August 10, 2017 at 8:55 am

    I work at the named Anytime Fitness written about in this article. I am a certified personal trainer and group exercise instructor. I’m replying not to start a social media war but to clear up some obviously very misunderstood information regarding Anytime Fitness. Anytime Fitness is a chain fitness facility. Which has its perks and quirks. A big perk is if a member is out of town and DOES want to have included in their membership just a key fob swap at another location enabling access to gyms all over. However, quirks of being a chain could give off certain “reputations” based on other gym experiences in other locations. I’m friends with other Anytime Fitness locations as far as even Australia. Yes, after hours you can expect a gym with equipment to do with as you may. But every location I know about have a strong relationship with their members and interact with them via contests and goal settings. I’m aware that doesn’t mean all locations are like that. As I’m sure the person of interest in the said article doesn’t want to be compared to bad crossfit locations. But I do know without a doubt that we, at Anytime Fitness, are far more than just a key fob. We offer Bootcamp classes that I’ve seen first hand change people’s lives in a matter of months. They pay for their memberships but get brought prizes for their efforts, protein shakes and healthy snacks for rewards or just because. Ive seen morbidly obese members afraid to step foot into a gym dare to take that risk and now are at the gym every day because of the environment we’ve set up and our staff. At the Anytime Fitness down the road members can drop their kids off at our kids FitCamp for free. I personally have received calls and text messages from members asking about nutrition and fitness questions even as late as 9:00 pm and if I’m awake I gladly reply. So, no we aren’t just a key fob gym. At our gym it’s not just about getting someone in shape or how much they can lift. We want to help change lives.

    • Heather Hartmann

      Heather Hartmann

      August 10, 2017 at 8:59 am

      Thank you so much for your insight, Priscilla! It’s awesome to hear what a positive impact you are having and how you too are working to change the world.

      • Avatar

        Priscilla Jones

        August 10, 2017 at 9:36 am

        🙂 Thank you! It’s my passion as well as our main focus at our gym.