Social media is a machine with many different moving parts and platforms. One of those “machines” is Twitter.
As an Affiliate, how can you best utilize tweeting to your advantage? A Hootsuite blog, “18 Practical Twitter Tips for Beginners,” shares several pieces of advice when it comes to the platform.
For example, the article explains initiating conversations can be powerful. This means if someone shares a tweet of yours, or mentions you in a tweet, the least you can do is say thank you. The article states, “You are helping open up windows of communication that would otherwise remain closed, thus establishing irreplaceable rapport that will potentially help you in the future.”
In terms of what an Affiliate owner does when it comes to utilizing Twitter, Moises Hernandez, the Affiliate of CrossFit Wynwood, shared his knowledge. “We understand that athletes prefer a number of social media sites. This is why we make sure our Box is active on the most relevant ones to our community, which does include Twitter. Our strategy for social media is similar to training: Consistency is key. We make sure that our voice is a regular one in the CrossFit conversation,” he said.
Hernandez also explained there are three types of content that do best for his business’ Twitter feed:
As for tips, when it comes to CrossFit Wynwood and Twitter, Hernandez shared three pieces of advice based on his experience:
“If you’re in the conversation, you can’t just walk away for a month and expect people to want to listen when you come back. Keep your voice in the conversation on a routine basis,” he said.
“Pay attention to what tweets people seem to favorite and retweet, because that is the stuff they find interesting and important. Share more of that, and less of the things people don’t react well to,” explained Hernandez.
“When someone is talking to you, make sure to talk back. Conversation is natural and key in being successful on Twitter,” he said.