I travel a lot. And because I am a Box owner of a CrossFit Affiliate, a passion of mine is visiting Boxes. Along my travels, I love to listen to humanity’s stories. But there is one story that seems to resonate throughout the entire CrossFit community. And unfortunately it is never a good one: the story of the infamous Box who opened up next to another, or the member who left and started their own Affiliate.
One day a couple of years ago, I sat intrigued and disheartened by what I was hearing. It was a story about how one particular CrossFit facility wanted to be the first one in the city. However, someone beat them to it. It wasn’t out of spite; it was out of passion for bettering the lives of people. And they didn’t even know this new Box owner and never took the time to get to know them. In fact, they were forced to wait one more week to have a their second name approved. This circumstance got the better of them and they became jaded and that led them into a darkness and this darkness began to wear off on their members.
This has become an ongoing issue and it is problematic, not for CrossFit, Inc., but for the owner. More and more CrossFit Affiliates are opening. Greg Glassman has done a phenomenal job of selling his brand to the general public and elite athletes on an international scale.
But when a new CrossFit Box opens a mile away or a member leaves and starts his or her own Affiliate, suddenly our perception of CrossFit changes. How dare they? Who do they think they are? This is where the darkness takes hold. Normally when someone acts like this, they are afraid of failure, rejection, and in some cases, no longer being the only one.
People, its not just about you, it is about the community as a whole. We should rejoice in the fact that more Affiliates are opening because the majority of us that have our Level 1 Trainer certificates have the same goal: to change the human condition that has swept our nation and help people live and lead better, more fulfilling lives. Why should we rejoice? Because you cannot accommodate every single person that walks through your doors. And more Affiliates means more lives changed.
Here I have listed my top five reasons why we should be jubilant about other Affiliates opening up or that are already established around us.
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