Who doesn’t love a challenge and what better way to launch your nutrition program? If you are considering the best time to launch, how to do it effectively, and how to keep it going after, keep reading.
Guess what? Right now is that time.
There are three timing elements working in your favor right now:
Launching an effective challenge can seem daunting, but it doesn’t have to be.
A successful challenge that yields results for your clients and for your bottom line can be broken down into three parts. The before, the during, and the after.
A challenge should never be promoted as a quick fix with a solid end date. Sure, you will launch a four or six-week challenge, but make sure clients know this is the “start” of building healthy habits.
Ways to do this include:
During this “before” time where you are setting up and promoting the challenge, make sure you have your packages set up where clients can easily transition from the challenge to ongoing nutrition coaching. Having your price points and packages ready is essential for the during and after process. It is vital that the owner and coaching staff are on board with your nutrition challenge and how it will help your clients reach their goals.
During a challenge, clients should feel you are holding them accountable. If you do not check in on them, they will never see a value in paying for ongoing coaching. They should feel supported and notice a difference between having a nutrition coach versus not having a nutrition coach.
Ways to do this include:
Again, during the challenge, focus on the wording of “this is just the start.” They are not going to reach their long term goals during a 12 week challenge. Celebrate the short term goals and having them make new ones. They should never feel that they are finished.
It is easy to unintentionally minimize the end of the challenge, but this is the most important part. If your clients participated and made any positive changes to their habits, they were successful. Maybe they lost body fat, gained muscle, hit PRs or all three. Or maybe they are drinking more water, eating more vegetables or eating out less. Every client will have a bright spot. A successful end to a challenge includes:
Conversion to ongoing nutrition coaching does not have to be tough.
If you supported your clients during the challenge and they saw success, they won’t even think twice about moving to ongoing. Your are their guide and you need to give them a clear path to what the next steps look like to continue their nutrition coaching journey with you.
Now, I want you to think about your last challenge. What part of the above three elements were you missing? Be honest. If you can set up your challenge using the guide above, you will convert your clients