Coaches. Instructors. Class leaders. Teachers. Whatever your Box calls them, they can make or break your business. Members will stick around for good Coaches and flee to your competitors due to bad ones. Here are a few things we promote with our Coaches at CrossFit Mayview on a daily basis so our members get a productive experience at our Box:
Arrive for your class at least 30 minutes before it starts. People like coming in early to the Box to hang out, drink a coffee or just wind down from the regular day routine. No one likes to wait in the car for an instructor to arrive five minutes before class.
No matter if Rich Froning or Pee-wee Herman signs up for a class, our Coaches explain and go through all the movements for a class – buy-in, WOD and cash-out. “Instructor” is a derivative of “instruction.” Don’t be lazy. Do your job.
No phones, no iPads and no food while teaching. It’s 60 minutes. You can handle it without communicating with the outside world. Folks are paying you to pay attention. It’s never a good thing if someone snaps their leg while you’re checking your email for the status of your latest Rogue order or stuffing your face with three protein bars.
Walk around the floor while teaching. No sitting on benches, boxes or med balls. We tell our instructors to give some sort of teaching “cue” or encouragement to athletes every 10 seconds or so during the workout. People like to be instructed and paid attention to, whether experienced or not.
Chitchatting with others off the floor, taking a phone call or playing with your belly button while you’re coaching shows a lack of respect for those in your class. Also, go to the bathroom before class. No one likes to look around wondering, “Where in the hell is the instructor?”
We all know you’re an instructor. Congratulations. Be approachable. Know the names of your members. Ask them how they’re doing and compliment them for their hard work.
Assist members in setting up and putting away weights, bars and other items. Also spot mop for the next class if time permits. No one wants to see you act like the Grand Poobah – new folks are already intimidated enough by CrossFit.
Unless you are coaching the next class or have to get somewhere, don’t bolt the Box immediately after the workout. Socialize and answer any questions your athletes may have. CrossFit prides itself on its community. Be a part of it.