When someone searches ‘CrossFit Box in ____’ on Google, is your business at the top of the list? According to a study done by Chitika, less than 6 percent of people click to the second page of a Google search, which shows the importance of getting your gym closer to the top.
One way to ensure your Box gets higher ranking is by placing an importance on search engine optimization (SEO). Just as you make goals for your personal life and your training, you can strive to hit a few goals when it comes to SEO and see the traffic it brings to your gym.
Local business results appear when someone Googles a specific industry in their area. If your business doesn’t appear when you search for a CrossFit Box in your city, then you need to improve the information Google knows about you. You need to complete your data, verify your location, manage and respond to reviews, and more. Google provides a support page to give you examples of more you can do.
Search engines love fresh, current content, and the best way to continually be updating is through blogs. You probably aren’t changing the pages on your website frequently, or at least not as frequent as Google would like. Search engines look for relevant and fresh content to pull when someone searches something. By blogging, not only are you building a relationship with your students, you are positioning yourself as an expert and providing new content for Google to index.
If you optimize your images for SEO they are more likely to come up in image searches on Google. When you post an image on your website, you will be given the opportunity to give it an Alt-Tag. Google doesn’t necessarily care about the quality of the image or how beautiful a scene may be; it is using the backend code of the image to understand what the photo is about. You want to use keywords in your Alt-Tags that describe your Box, location, business name or any other specifics you feel people might search.
As CrossFit Boxes compete for attention and members, search engine optimization can set you apart from the competition. If you are constantly aiming to improve your SEO and website ranking, the benefits of increased traffic and visibility will be proven in your profits.