Is eCommerce Right For Your Box?

Thinking about building an eCommerce website and selling apparel, memberships or even coupons on your Box’s behalf? There are several website platforms that will assist you tremendously in doing so. With so many options, though, it’s hard to know which may be best for your Box’s needs. There are several website platforms that will allow you to connect your current domain and sell your materials as needed with their step-by-step assistance. Here, Box Pro Magazine reviews three platforms you can use:

The GoDaddy website says their all new GoCentral Online Store is “built for a smartphone world.” The website describes the GoCentral concept as “a website product that lets you create a website that fits your personal or business needs, regardless of your skill set.” It has a responsive mobile design and round-the-clock customer support, 24 hours a day, seven days week. They also offer a built-in shopping cart feature, which eliminates the need for a third-party transaction feature. Abandoned cart recovery, which increases sales by automatically sending reminder emails to customers who left items in their cart, is also one of the brand’s unique features. You can try GoDaddy’s eCommerce store by signing up for a free 30-day trial and $29.99 per month thereafter.

Not sure where to start with the creation of your eCommerce store? Squarespace makes it pretty simple. The website even has a series of step-by-step videos showing you how you can set up your store, add products, manage sales and even reach out to more customers. None of the four videos are more than five minutes long, and by the end, you’re even able to run a test order. One of Squarespace Commerce’s most convenient features is the ability to create coupons for free shipping, flat rate shipping or for orders within certain size ranges. You can also set expiration dates for the coupons. After a 14-day free trial, you can sign up for their basic package for a one-time payment of $312, which breaks down to $26 a month, or $30 for the month-to-month option; or their advanced package for $480 annually, which breaks down to $40 per month, or $46 to keep the plan in a month-to-month structure.

WixStores are all about the first impression and specialize in the aesthetics of your online store. “Wix gives you complete creative control so you can customize your site to reflect your brand,” their website reads. Sometimes a critical factor in selling online is ensuring your image and messaging stays consistent. WixStores allows you to tie your store and social media pages together with the same language, logos, colors and images. This platform also won’t let you run out of stock of an item. The site automatically alerts you if a product is out of stock, so customers won’t purchase products you don’t have — likely saving you from having to field a lot of angry emails from people who weren’t notified an item was out of stock until it’s too late. You can connect your current domain to a WixStore for $17 per month.

Selena was a previous staff writer for Peake Media.