It’s important as a business to stay up-to-date on social media trends. The various platforms are a great way to drive traffic to your gym and stay in contact with current members. A new feature on Instagram now has the power to change the way people interact with your business.
Instagram’s Story Highlights allows you to have a select group of stories indefinitely highlighted below the bio section of your profile. Before, stories would only be available 24 hours after posting, but now with highlights they stay for as long as you choose. You can choose stories from your archive or create new ones to be added to each section. Once selected, the highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. The highlight will stay on your profile until you remove it and you can have as many as you want.
To create a story highlight, you will see the “+” button with “New” underneath it right below your bio. When you click it, you’ll be shown all your recent Stories you can add to a Highlights section. After choosing the video or image, you will be directed to a page to choose a cover image and create a headline for the highlight section. Once you do this, your Highlight has been created and you can add to it at any time. Below are a few ideas you could Highlight on your Box’s Instagram page: