One of the things that makes CrossFit so unique is the community, and having a strong one can be the key to a successful Box. Not only will a strong community ensure member retention, but it also has the ability to attract new members.
As a Box owner, you know that having a personal connection with your members is important. Every person that walks through your door wants to feel special and know their fitness goals are important to the entire coaching staff, and it is your job to assure them of that. In a perfect world, you would know every member’s name and be able to check in with them on a regular basis. However, as your business begins to grow it becomes increasingly difficult to maintain those one-on-one relationships.
Social media is a great way to maintain those relationships and continue to engage with your members on a daily basis. It also showcases the strength of your community to potential members and business partners.
Here are five ways to engage with your members through social media:
1. Post Class Photos: Everyone loves to see themselves looking strong and pushing through the suck of a tough WOD or getting a new PR. Take photos during class and encourage your Coaches to do the same. Post the photos on social media and comment on their performance. Make sure to tag all of the members featured so they can share it with their family and friends.
2. Have a Member of the Month: This is a great way to highlight your members on a regular basis. Find members who have the ability to inspire others through the hard work they are putting in at the Box on a daily basis and who also have great accomplishments outside of the Box. This could be weight loss, endurance events or community involvement.
3. Create a Box Specific Hashtag: Creating a hashtag specific to your Box allows your members to see what else is going on when they are not there. Encourage all members to use it so the morning classes can check out the afternoon and vice versa. This is also a great way to engage with brands to show them what your members are doing.
4. Encourage Members to Share Accomplishments: Have members share how their workouts went in the comments of each WOD and on your Facebook page. The important thing is to then read those comments and reply. Social media works both ways and you need to put in the effort to show you are engaged and interested in their progress.
5. Share Useful Information: Being a valuable resource to your members is very important in building trust and establishing confidence. Share your expertise and years of training through regular blogging and social media posts. Also, share the expertise of others whether it be your coaching staff, supporting brands or competitive athletes.