Visual content has become a powerful tool for brands in running successful digital marketing campaigns. Pictures can capture attention on social media platforms in a different way than text, so it is important to be constantly creating content for this reason. However, hiring a graphic designer to create images probably isn’t in your budget.
So how do you create and edit images without hiring a professional?
Fortunately, there are editing platforms designed for this exact purpose and most are free. Check out these five places to create your own digital marketing content, memes and graphics.
Canva is an image editing tool that makes it easy for you to create professional-looking graphics without any design education. You can choose from pre-set templates or create your own. Some images carry a small price tag, but there are a large variety of free options.
Have you ever wanted to show off that your website is mobile-friendly? Or show a picture of how your gym’s app would look on an iPad? PlaceIt makes this possible by allowing you to showcase your design in realistic environments. You send them a screenshot or URL and their team will generate product mockups for your next marketing venture.
Quick Meme is a completely free, online tool you can use to make your own memes. It includes a library of images you can add captions to or you can upload your own images if you want to make memes out of them.
VSCO is a photo editing tool used by many bloggers to make their iPhone-taken photos seem professional. It is an app you can download for free with dozens of filters to take your photo to the next level. It even categorizes the filters by styles, so a business can find a theme it likes and try to stay within the same style for branding purposes.
Piktochart is a great tool to present information in a creative way. You can insert data into infographics like those in the photo above, create presentations, posters, flyers and reports. The website has over 600 professionally designed templates, with some being interactive or usable in videos.