Something as fundamental as nutrition shouldn’t be overwhelming. Yet most people feel overwhelmed when it comes to figuring out what the “right” diet is for them.
Within your facility, there is a limited number of people you can impact with your services. That number may increase or decrease throughout the year, but there is a limit to how many classes you can hold and bodies you can fit into each class.
If you are only offering nutrition to clients taking fitness classes at your facility, you are doing a disservice to the community, as well as to your program.
Now more than ever, with the shift of CrossFit to more health and promoting fitness for all ages and skill levels, nutrition-only services are a great way to expand your reach and tap into the market CrossFit is gearing content toward.
We know weight loss is 80% nutrition. By offering standalone nutrition programs, you are able to tap into a market you would have never been able to help because they might not be interested in fitness.
This is a way for you to expand your reach and your revenue.
Reaching out to potential nutrition-only clients does not require a huge shift in what you may already be doing with nutrition within your facility.
By taking five simple steps, you can let your followers know what services you offer, and that your doors are open:
Your reach is not limited to your current members. By offering standalone nutrition programs, you are able to serve a population that would have never come to you before, and you can add revenue to your facility without growing your class size. This also allows you to reinvest back into your facility with less impact to the members.
Nutrition-only clients use minimal resources, while increasing your bottom line.
Start now with emails, videos and social media.
If you are interested in learning more about chronic disease and bridging the gap in your affiliate, Nicole and two CrossFit physicians, Scott and Shakha Gilin, will be hosting a free webinar on Monday, June 17 at 3 p.m. EST. Register now.