5 Steps to Build Standalone Nutrition Programs

standalone nutrition program
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Something as fundamental as nutrition shouldn’t be overwhelming. Yet most people feel overwhelmed when it comes to figuring out what the “right” diet is for them. 

Within your facility, there is a limited number of people you can impact with your services. That number may increase or decrease throughout the year, but there is a limit to how many classes you can hold and bodies you can fit into each class. 

If you are only offering nutrition to clients taking fitness classes at your facility, you are doing a disservice to the community, as well as to your program. 

Now more than ever, with the shift of CrossFit to more health and promoting fitness for all ages and skill levels, nutrition-only services are a great way to expand your reach and tap into the market CrossFit is gearing content toward. 

We know weight loss is 80% nutrition. By offering standalone nutrition programs, you are able to tap into a market you would have never been able to help because they might not be interested in fitness. 

This is a way for you to expand your reach and your revenue. 

Reaching out to potential nutrition-only clients does not require a huge shift in what you may already be doing with nutrition within your facility. 

5 Simple Steps

By taking five simple steps,​ you can let your followers know what services you offer, and that your doors are open: 

  1. Make it clear on your website​ that you don’t have to be a member to take part in nutrition. Review the nutrition portion of your website. Is it obvious you offer nutrition to everyone? If not, make it very clear in your offerings. 
  2. Post nutrition only videos.​ Explain to people you offer nutrition-only services and explain why that is a great place to start. After all, nutrition makes more of an impact than anything else when it comes to health and weight loss. Why not start there? 
  3. Discuss nutrition and fitness in a free intro​ for potential new clients. Make sure your questions are at least 50% about nutrition. If someone is hesitant to start at your facility, let them know they can start slow with just nutrition. CrossFit workouts can be intimidating, and they may be more comfortable doing nutrition at first until they become used to your facility. 
  4. Highlight nutrition-only clients.​ If you have even one nutrition only client, highlight them. People are more likely to participate if they see others have done it successfully. 
  5. Post nutrition-only content regularly.​ Make sure to post content only about nutrition at least once a week. This will position you as the expert in nutrition within your community. 

Your reach is not limited to your current members. By offering standalone nutrition programs, you are able to serve a population that would have never come to you before, and you can add revenue to your facility without growing your class size. This also allows you to reinvest back into your facility with less impact to the members. 

Nutrition-only clients use minimal resources, while increasing your bottom line. 

Start now with emails, videos and social media.

If you are interested in learning more about chronic disease and bridging the gap in your affiliate, Nicole and two CrossFit physicians, Scott and Shakha Gilin, will be hosting a free webinar on Monday, June 17 at 3 p.m. EST. Register now

Nicole Aucoin
Nicole Aucoin is a registered dietitian and founder of Healthy Steps Nutrition, CrossFit HSN and HSN Mentoring. Through HSN, Nicole started HSN Mentoring where she has helped hundreds of gym owners and dietitians start and grow their own nutrition programs. HSN provides a turn-key solution to gym owners looking to take their nutrition program and offerings to the next level. Nicole wrote a book, Nourish: Grow Your Nutrition Business from the Ground Up, which is available on Amazon. Visit growyournutritionbusiness.com for free help and to book a free call.

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