Statistic Brain Research Institute surveyed 1,562 people to determine the Top 10 New Year’s Resolutions of 2017. The No. 1 resolution ranking went to weight loss and healthy eating, with 21.4 percent of people surveyed making a rededication to their health. And not too surprising: They made them to fitness pros such as yourself.
But how many of those people are still committed to their New Year’s resolutions as 2017 reaches an end? University of Scranton research suggests just 8 percent of people stick to their New Year’s goals.
Many well-intentioned men and women join gyms or embark on a beginning-of-the-year diet, and 80 percent of them abort the mission by February. For those who choose to go it alone, failure is common and not all that hard to understand. But for those who wander into CrossFit Boxes seeking guidance, total failure shouldn’t be an option, as trainers become fiduciaries to a certain degree.
As fitness professionals, it’s important to take a certain degree of responsibility for failed weight-loss wishes. Affiliates have the opportunity to be either a trusted resource or a glaring reminder of another failure. Which would you rather be?
Here are five key ways Affiliate owners and trainers are complicit in clients’ abandoned New Year’s resolutions:
Here’s the rub: Many fitness trainers and Box owners have the tendency to take a shortcut to weight loss and wellness by offering short-term challenges like The Whole30® Program or 21-day detoxes. These types of body re-composition and nutrition overhaul challenges are trending in the CrossFit world, and many great Affiliates run them regularly.
Who doesn’t love a fitness/diet challenge? They’re fun, produce results and are relatively easy to commit to.
Unfortunately, once the short-term challenge is over, clients are left without a sustainable nutrition plan. These types of programs are jumpstarts, not sustainable methods for weight loss, weight maintenance or healthy eating. These short-term challenges should be bolstered by long-term nutrition guidance.
CrossFitters have a dedicated love for high-performance fitness, but trainers are doing clients a grave disservice if they focus on physical training without also educating the client on the roles nutrition and lifestyle factors play in their goals.
You’ve got them for one hour a few days a week. What about the other 23 hours of the day? Without your guidance, many clients are likely to undo all the hard work they just put in. Why not round out your program with nutrition and lifestyle guidance that will support your fitness programs and get your clients better outcomes over the long term?
Maybe nutrition just isn’t in your bag. You love programming and training, and want to leave all those other aspects of wellness to the client or a health professional with nutrition credentials. You may have many valid reasons why you don’t want to add nutrition know-how to your skillset, but it’s important to understand this old-school approach could be holding your business back.
The industry is shifting to a two-pronged system: all-inclusive fitness and nutrition programming. If your clients can get a better deal and better results with someone else, they will. And when your client’s New Year’s resolutions fail once again, he or she is likely to go and find another solution with another trainer or gym next year.
In the interest of time and efficiency, we tend to stick with what’s familiar. You might have a preferred diet, be it the Zone, Paleo or one of the dizzying number of IIFYM (If It Fits Your Macros) programs out there. But what works for one client won’t necessarily work for everyone. Paleo, for instance, has many fabulous nuances, but isn’t a one-size-fits-all approach. The IIFYM plans provide for customization, but at the risk of making donuts and Rice Krispy treats acceptable choices because “It Fits My Macros!” Make it a goal to expand your health and nutrition knowledge, and your successful and happy clients will keep expanding your business.
Lastly, as fitness professionals we can often fall victim to our own bias and equate fitness with wellness. They are not the same. Fitness is merely a part of wellness.
What’s the first thing to fall to the wayside when health goes? Fitness! Wellness trumps WODs when you’re battling a health condition that leaves you with low energy, fatigued from no sleep, and dealing with uncomfortable symptoms.
Your clients are far less likely to succumb to health woes when they’re following proper nutrition advice. Wellness as a complete equation — CrossFit + nutrition + lifestyle — allows your clients to pursue real fitness that takes them to the finish line of their New Year’s resolutions. Let’s get ready for 2018!
By Laura Rupsis, CrossFit Level 1 Trainer, Primal Health Coach Certified, owner of Absolution CrossFit in La Grange, Illinois, and sales manager of Primal Health Coach. Connect with Laura at 844.307.7662 (or 310.579.6596), or firstname.lastname@example.org.