5 Reasons to Add Health Coaching to Your Box

health coaching

The health and wellness industry is one of the fastest growing, most resilient markets globally, but is your Box taking advantage of all the profit-producing resources and services the industry has to offer? Integrating health coaching into your fitness offerings will help your Box stay ahead of the curve. Let’s take a look at the top five reasons why health coaching is a smart investment:

1. Generate New Sources of Revenue

Health coaching taps into an automatic revenue stream from potential and existing clients looking for a more holistic approach to health and fitness. In fact, you’re probably asked all the time for nutrition and lifestyle advice from clients. As a Coach, you have various opportunities to upsell a health and nutrition program.

You can offer a health coaching service on top of your current fitness programs. And you can boost the appeal of your health coaching plans with discount and bonus incentives.

What’s more, health coaching isn’t one-size-fits-all, but is customizable. You could offer one-on-one coaching, group coaching, or large-scale community workshops and weekend seminars — the perfect opportunity to sell health-related resources and products.

Bundling health coaching with existing fitness programs enables you to charge more per client. Offering a free health coaching trial package with every new membership increases the likelihood that members will add-on health coaching and recommend your programs to friends and family.

2. Get Your Clients Better Results

Fitness is only one part of the health and wellness equation. Proper diet and lifestyle behaviors are equally important.

In order to smash personal bests and shed pounds, your members need nutrition support to help fuel workouts with stored body fat. Health coaching arms them with the eating regimen they need to help recover faster, so they can upgrade their membership to fit in more sessions.

3. Retain Clients for Longer Periods of Time

It’s easier and more cost effective to keep a client long term than it is to attract new ones. And how do we retain clients? By keeping them happy and motivated with results. When clients are able to see the fruits of their efforts, they are more likely to stick around. Together, health coaching and fitness training can help them achieve their goals faster and smarter.

4. Attract New Types of Clients

Consumers are more aware than ever of the importance of fitness, nutrition and lifestyle as equal parts of the health and longevity puzzle. Having health coaching programs available is a sure-fire way to attract new members looking for a one-stop shop and well-rounded fitness program. It also reaches new members only looking for health coaching, who then have the potential to be tempted by your CrossFit services.

5. Distinguish Yourself from Other Boxes

The collaboration between health coaching and fitness is gaining momentum. It makes smart business sense to get in at the grassroots of the health coaching/fitness industry movement. Your Box will be more well-rounded than other gyms.


By Mark Sisson, the co-founder of the Primal Health Coach certification program. For more information, visit primalhealthcoach.com/go/crossfit.