The way businesses engage their customers is constantly evolving. Promotions and advertisements are always great, but it now takes more than a nice image to convince someone to come to your gym. Because of this, more and more companies have started to put a focus on content marketing.
Take Red Bull for example. What started as an energy drink company now has a YouTube channel, produces films and has its own magazine, all of which provide extreme sports consumers with a consistent flow of information and content. This quickly made them an industry expert.
As a gym, you are competing with a lot of other fitness companies, and content marketing could be a great way to position your business as the industry leader in your area. Your information should be relevant and value-packed to attract and retain members.
But how what’s important when you are getting started in content marketing? Below are five tips to keep in mind as you begin or alter your marketing strategy.
Make and keep the deadlines you place on yourself or your staff members creating the content. These two strategies will ensure your content is maximized, and you’re not wasting your time. Participating in content marketing once in a blue moon will get you nowhere, but doing it consistently will make you a trusted resource for your community.
Maybe you aren’t exactly an expert on coaching a kids program, so don’t write about it. Write about things you actually have knowledge of. But if you don’t know much about something, it’s likely someone on your staff will and can fill in the blanks for you. You want your content to position you as an expert, so it is important to find the best information from the right person rather than posting just to get something up.
Don’t just post a blog and then hope someone stumbles across it. Maximize your reach by posting your content on social media and sending it out through eblasts.
Pay attention to your contents’ analytics. Did one blog get hundreds of views over another? If so, evaluate why, and try and replicate that magic with upcoming content you have planned. The numbers won’t lie.
Content marketing doesn’t have to be serious. Write or shoot video in a voice that’s natural to you. You know your audience and they know you, so don’t be afraid to show a little personality in your content.