4 Strategies to Give Your Nutrition Program a Facelift in 2020

nutrition program
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Do you make New Year’s resolutions? Research shows 60% of people make them. But did you know that only about 8% of those people will achieve that goal?

According to a recent study, the No. 1 New Year’s resolution for 2019 was related to eating healthier and diet.

What if you could do something to help clients achieve their New Year’s resolution to eat healthier and see long-term results?

As a gym owner, you have the opportunity to offer the solution to support one of the top New Year’s Resolutions: eat healthier. Yet, most gym owners I have talked to completely bypass the topic of nutrition.

Whether you want to implement a new nutrition program or want to give your program a facelift, it is essential to be ready when your members, existing or potential, are ready to refocus and start with their nutrition journey.

With any successful program, it takes time and planning. With only two months left before 2020, now is the perfect time to start planning your nutrition offerings for the new year.

Here are four strategies to give your nutrition program a facelift in 2020:

1. Launch with a Nutrition Challenge

A challenge is a great way to kickstart a nutrition program, but you need to help your clients understand why it is essential to continue with nutrition coaching for long-term results after a challenge is over. Create a clear path for clients to continue with nutrition coaching after your challenge is over, and don’t wait until day 28 or your 30-day challenge to discuss what happens next.

2. Revamp Your Intake Process

You need to be discussing nutrition in the ​sales process.​ It is much easier to get new clients bought in on nutrition on Day One rather than trying to resell someone on nutrition two years into their CrossFit journey. Creating hybrid memberships, where clients get started on nutrition and fitness on Day One, is the gold standard. When discussing nutrition in the sales process, make sure you always bring the conversation back to how dialing in their nutrition will help solve their problem.

3. Create Nutrition Memberships

No one wants to feel like they need to resell their clients on nutrition every time they come in. Imagine if you didn’t have clients on a monthly recurring membership for fitness. Would you have the same retention rate? Same thing with nutrition. By offering ​nutrition-only options​ and a hybrid nutrition membership, you can support your current clients and people in your community looking for nutrition help but who are not interested in fitness right now.

4. Be Consistent Pushing Nutrition Content

While this takes time, this is the most valuable thing you can do to ensure “your following” understands nutrition is a core offering in your business. Does it take time? Absolutely. But if you are never talking about nutrition, your current and potential new clients will not understand how you can help them with their nutrition. If you want to change your culture, you must make nutrition content a priority in your message. Post nutrition tips, recipes, email content and videos publicly, not just for your current members.

Now is the time to plan your 2020 nutrition programs and offerings. By taking the time to make nutrition a priority in your business, you will increase your average revenue per member and be able to support your clients on their journey to optimal health and wellness.

Go to ​growyournutritionbusiness.com/free-help/​ for free resources on how to build a successful nutrition business.

Nicole Aucoin
Nicole Aucoin is a registered dietitian and founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring. HSN Mentoring is the largest nutrition-business mentoring program in the world. Helping over 500 gyms world-wide, HSN provides a turn-key solution to gym owners looking to take their nutrition program and offerings to the next level. Nicole wrote a book, "Nourish: Grow Your Nutrition Business from the Ground Up," which is available on Amazon. Visit growyournutritionbusiness.com for free help and to book a free call.