Goals are a huge part of what we do at Icehouse Fit, as I am sure they are a big part of your member experience at your gym. But often we only focus on the goals of our members and let our own goals as well as those of our Coaches slip through the cracks. Outside of making sure their goals are “SMART” goals, here are a few tips we’ve used to help our Coaches set — and crush — their goals, and have some fun while doing it.
There is really no getting around the goals talk. Most of us have a pretty small staff, so it should be doable to buy each of your Coaches a coffee — or beer — and have a candid conversation about what they are looking to accomplish. A part-time Coach with a full time gig that just likes coaching here and there will likely have very different goals then a full-time Coach who relies on your for all of their income.
Get out of the gym and ask them what they want to get out of your gym. Ask them what their perfect day would look like five years from now. What are their favorite things about coaching/working for you? Least favorite things? What do they want to try? Do they need more/less coaching hours? More/less to do during non-class times? Do they feel challenged?
Then from there, pick three to five things they want to accomplish in the next year, then two to three for the next quarter. Just like you do with your Coaches, help them break down bigger goals into bite size pieces.
Maybe they want to get their Level 2 by the end of the year; help them sign up for some supplemental online courses — like Spot the Flaw — or share resources that will help them prepare.
Maybe they want to qualify for a certain competition, or just stay consistent with training while they balance life as a Coach and maybe other jobs/family/responsibilities. Help them stay accountable with their training just like you do for your clients. If your Coaches are crushing it and feeling good, they’ll be better Coaches.
A.K.A. bet on it. I’m not saying throw down a big cash bet on whether or not they will hit their goal; I’m not sure that is even legal?! But what I am saying is make it interesting. We’ve done little wagers to help incentivize our Coaches to stick with their own goals. And we even agree we will participate to help put a little extra skin in the game.
It usually comes down to a workout that the Coach hates doing. A.K.A. if you miss this goal, we are going to run a 5K. Spoiler alert: I will work 10 times harder to avoid running any distances, so this one works great for me personally. Or maybe it’s as silly as if they accomplish it, I’ll clean their car, and if they miss, they’ll clean mine. It doesn’t have to be anything big, just enough that there is something on the line. And if they don’t hit their goal, and we have to run a 5K, be a good sport about it. Help them adjust for the next quarter so you don’t have to run a 10K instead.
If you have the staff and flexibility, take what you learned in your goal setting chats with your Coaches to adjust their job responsibilities accordingly.
Maybe you have a Coach who wants to get better at sales; can you train them and give them some sales meetings? Maybe they hate writing blogs or content. Do you have another Coach who enjoys it and is better at it? Make small adjustments where you can; this will set them up for success.
Creating roles they want to do makes them that much more motivated, and that much more excited to come coach for you.*
*I know it is unrealistic to remove all of the less fun and highly necessary duties — like cleaning the bathrooms for example — all together, but maybe you have a Coach who finds cleaning relaxing and doesn’t mind. Or maybe it’s time to outsource those little things so your Coaches can coach. Just something to consider and slowly transition as your are able.*