The Open is nearly here. What are you doing to use it at your gym? Chris Marhefka shares three reasons why you need to go all in on the Open this year:
The CrossFit Open is a great reason to rally your entire gym community together. How often does the 5 A.M. crew throw down with the 6 P.M. crew? Probably not often. Use this opportunity to bring your whole gym together for five weeks of friendly competition and camaraderie by hosting an in-house Open event, like an Intramural Open. Split up into teams, elect captains, dress up in uniforms or themed costumes, and have a great time.
In most CrossFit gyms, 99 percent of your members aren’t thinking about competitive fitness as a career or the Open as their proving grounds. Have some fun and make the Open approachable for the rest of us who aren’t counting on qualifying for the Games.
Do you remember toeing the starting line of your first race or bracing for “3-2-1-Go!” at your first competition? It is one of the most uncomfortable yet exhilarating moments as an athlete. An opportunity to perform in front of friends, family and swole-mates, showing why you trained so hard these past few months or years.
Expressing your fitness in the arena and coming out on the other side is one of the most emotionally rewarding events. For the majority of your members, this would be the first time – or maybe a long time since high school athletics – they will get to experience it. What better way to introduce them to a CrossFit Competition than under the lights of their home gym, getting cheered on louder than ever before, and then celebrating the completion of 19.1 with sweaty high fives from their fit fam.
A well-run event or competition takes time and energy, lots of it. The Open is no exception, and in fact running five weeks of events can be more laborious than a one day event. You should be paying yourself and your staff for the work that goes into creating an unforgettable experience for your members. Think outside the Box because additional revenue can come from many places:
There are plenty of great guides on how to run a successful Intramural Open. Make this your own and have fun creating an amazing experience for your members. For ideas and inspiration, follow along with my gym’s Intramural Open journey on Instagram @b3gym.