A Big Year for SFH


2017 has been a big year for SFH with our seventh birthday celebration and the release of seven new, exciting products. Our updated product line is backed by science and features the high-quality trusted supplementation SFH has always stood for. As we prepare for all that 2018 has in store, it is important to look back at all we accomplished in 2017.

We started our celebration by introducing our seasonal spring flavor of PURE Tropical in March. The fruity flavor is perfect for mixing in a post-workout smoothie or for sipping on when you need an instant beach vacation. Tropical quickly became a fan favorite, and will now be available during the spring months for those looking for a bright and tasty protein option.

There was a lot of innovation in fish oil this year, which resulted in two new products. The first was a new, higher concentration liquid fish oil. We introduced Alaskan Pollock to our fish oil blend, which helped us increase the amount of EPA and DHA per serving to more than 3500 milligrams. Thanks to Pollock’s mild taste, we also created a fresher, better tasting liquid fish oil.

We have long been asked to create a fish oil capsule, but we wanted to ensure it would have an effective dose strength at a reasonable serving size. Now, thanks to our higher concentration fish oil, we can offer more than 3000 milligrams of EPA and DHA in just four capsules. After much time spent to get it right for our customers, we are excited to have added fish oil capsules to our product offerings.

During the summer season we released a new version of STRONG, based on customer feedback. The reformulated STRONG has an added boost of beef protein, as well as a more neutral, naturally sweetened flavor, which is perfect for mixing in with any flavor of whey protein for optimum mTor activation that results in lean gains.

We were so inspired by the flavors of summer we reworked FUEL Strawberry Cream to create the best, most natural tasting strawberry protein out there. In late summer we introduced FUEL Strawberry to replace Strawberry Cream, and if you are looking for the taste of summer year round, you have to check it out.

More than two years in the making, in the fall we released RECOVER, the next generation recovery product that replaced RECOVERY. RECOVER is the result of scientific advancements that allowed us to take an already amazing product and make it even better.

And before we wrap up 2017 we have one more treat to share, a limited edition seasonal flavor PURE Candy Cane. The whey protein has hints of white chocolate and peppermint, perfect for mixing up for a holiday party at the gym, or for anytime really.

2017 has been a record year at SFH, and we aren’t planning to slow down anytime soon. 2018 is already shaping up to be bigger and better than ever, so keep an eye out for what comes next from SFH.

For more information, visit sfh.com.