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Three Ways to Become a Local Celebrity
When first starting out as a gym owner, I thought the most important thing was my ability as a Coach and a trainer. So I took every certification class...
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Living Big at Windy City
Owning a CrossFit gym is hard enough. But have you ever tried owning one from 1,000 miles away? Currently, Justin Marcis is accomplishing this feat with Windy City Strength...
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Delivering a Valuable Workout Experience from Beginning to End
“Begin with the end in mind,” famously wrote Stephen Covey. So what does this tidbit of leadership wisdom have to do with training clients? It has everything to do...
The Secrets Behind This Box’s Success
“If you had to describe your CrossFit facilities in one word, what would it be?” With no hesitation, Jared Muse responds: “FUN.” With four facilities and numerous in the works,...
Five Steps to Running Your CrossFit Competition
Running a CrossFit competition is one of the best ways to grow your member-base; it can also be a huge burden to take on. Done right, a competition can...
Body Composition Analysis: Your New Retention Tool
As CrossFit goes mainstream, your Box will attract its share of out-of-shape beginners: binge watchers, office workers who sit all day and regular couch potatoes. If you can convert...
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