Whip Your Newsletter Into Shape

A newsletter gets information out to your Box members in a concise and efficient way when executed properly. CrossFit Fringe features an eye-catching, information filled newsletter on their website that hits the mark.

Tyler Lasley, the owner and a Coach of CrossFit Fringe in Columbia, Missouri, shares six tips for creating a newsletter your members can not only benefit from, but also genuinely appreciate:

1. Find your writing voice and communicate in a relatable, easy way.

“Our newsletter goes out monthly, and we have additional blog posts throughout the month to fully flesh out the summaries we offer for events and programs,” said Lasley. “Once the newsletter is published to the blog, it is then pushed to email using MailChimp on Tuesdays around 10 a.m., which we’ve determined is the optimal open and read time by most of our members.

“We then use a social media scheduling application and publish reminders and ‘ads’ for the newsletter throughout that first/second week. By the end of the second week, we’re already drafting the next month.”

2. Keep your newsletter concise.

“Having an aggregate way to push news out at the beginning of the month is a great way to keep your members engaged and informed for the month ahead,” said Lasley.

3. Reflect on what happened last month and preview things you’re working on.

“As a business, it shows that you are planning and organizing ahead of time, and you have a mindset of constant improvement and service to your members,” said Lasley. “We not only inform users of what is coming up, but often what has happened in the last month, so selfishly it’s a way to brag as well.”

4. Share it out multiple times across multiple social media channels and email to make sure people see it.

“Pushing this information out several times thereafter also reinforces it, and you have less confusion if you’ve made changes to something or scheduled an event,” said Lasley. “Typically pushing this information out several times thereafter also reinforces it and you have less confusion if you’ve made changes to something or scheduled an event.”

5. Engage your readers by asking questions or gauging feedback.

“Since we are unique in having two locations, it also kind of bridges the physical divide and keeps the community growing and evolving together,” said Lasley. “We like to use the platform to kudos our staff and members, and inside jokes or challenges that emerge out of one gym become shared by all.”

6. Include pictures or video and use a consistent brand/graphic.

According to Inc.com, marketing studies have found that a Facebook or Twitter post accompanied with an image gets more than double the shares of a plain text post; photos can boost potential retweets of any given tweet by up to 35 percent; and blog posts that feature at least one image get almost twice as many views than posts without an image.

Selena Alexander
Selena was a previous staff writer for Peake Media.