All posts tagged "membership"

  • The Start-Up Shop

    If done right, a pro shop can provide 12 to 15 percent of a Box’s revenue. At least, that’s what Matt Sharp, owner of CrossFit...

  • If You Build It, They May Not Come

    When he first opened CrossFit Annihilation, Kyle Flowers wanted an inexpensive, easy-to-use website for his Box. He hired a “website guy” to create the website....

  • Growing Pains

    “We’re finding that our members don’t really know where to go on the floor,” said Nina Cobb, the owner of CrossFit of Ithaca in Ithaca,...

  • Can Your Box Have Too Many Coaches?

    About a year ago, Affiliate Meredith Ruggio sat all her Coaches down to explain she needed to cut hours, to avoid having too many Coaches...

  • When the Box gets Awkward

    Charlie Sims, the Affiliate of CrossFit Regeneration in Louisville, Kentucky, remembers teaching a college friend a deadlift. In the middle of the class, she turned...

  • Perfecting the Payment Process

    When Eric Allen asked an Affiliate how he tracked payments at his Box, he was told that members left cash with Sticky Notes on the...

  • Keeper of the Kids

    “I’m really good with kids,” said Stephanie Geissler, the childcare provider and a trainer at CrossFit Wilmington. She backed up her statement with the fact...

  • Should You Cap Your Membership Base?

    In a recent conversation I had with an Affiliate, the subject of growth was brought up, both in terms of facility and membership. My questions...

  • Sold on the Pro Shop

    A pro shop is a profit center that should be taken advantage of. But, it might be one of those things that seems too big...

  • Keeping Track of Your Box

    Data and numbers can be very telling about both your business and your members. At CrossFit Ark in Ontario, Canada, everything is now tracked through...

  • Do Competitive Athletes Drive Your Gym?

    How do you define the athletes in your gym? Are your athletes the people that train multiple times each day and endorse your Box when...

  • Touching Base With Members

    A month or so ago I was attempting to recover immediately following a pretty strenuous WOD when a woman next to me struck up the...

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