All posts tagged "branding"

  • Urban MVMNT

    When Stuart Brauer looks around and sees everyone doing the same thing, he typically goes the other way. Currently, that other way is called Urban...

  • The Best CrossFit Branding Tips

    One of the most viewed pages on the website of Box Pro is consistently the marketing category. Affiliates and owners are looking for ways to...

  • Baiting the Branding Hook

    When it comes to building a powerful brand, you need a roadmap. And that roadmap is your Box’s mission. “It’s definitely crucial to have one....

  • Three Locations and Counting

    When the first CrossFit Outbreak location opened in Brooklyn, New York, it supported Shimi Litkowski enough to transition full-time into the Box. The second CrossFit...

  • Lean Machine

    When she opened CrossFit Peabody in 2012, Holly Leonard also launched the 30-Day Fat Loss Program. “Coming from a personal training background and working with...

  • The Start-Up Shop

    If done right, a pro shop can provide 12 to 15 percent of a Box’s revenue. At least, that’s what Matt Sharp, owner of CrossFit...

  • 5 Benefits of Selling Pre-Made Meals in Your Box

    Time is the No. 1 factor when it comes to people struggling with their fitness goals and needs. With that in mind, being able to...

  • How You Can Use Business Cards

    Blank space. That is one of the necessities on business cards, in Matt Sharp’s opinion. As a co-owner of CrossFit Maximus, Sharp said the cards...

  • Does the CrossFit Shoe Fit in your Box?

    Jonathan Lopez, the owner of CrossFit Little Rock, said quite a bit of apparel and accessories go into a single WOD. “We know that our...

  • Make your Apparel Profitable

    One of the things noticed most about CrossFit Affiliates is that a vast majority of them don’t take their apparel brand seriously, and it’s usually...

  • Why Branding is Instrumental

    Branding is more than just slapping on a name and color scheme. It can require a lot of thought and time. When Grassroots CrossFit in...

  • Tread Counts

    Matt Sharp, the owner of CrossFit Maximus in Lexington, Kentucky, referenced a well-known company as an example of the branding power t-shirts can provide. “Take...

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