CrossFit can become a big part of a person’s daily or weekly routine, and there’s a special bond between the CrossFitter and their gym — one that can be sealed with a custom sticker that expresses the connection.
When someone joins a CrossFit gym, it’s a commitment. To showing up. To working out. To coming back. To setting goals. And when they hit their goals? That’s the reward and sense of accomplishment. CrossFitters are a proud bunch that want to promote their community and the hard work they and their crew put in, day after day.
CrossFit gyms have realized custom logo stickers for their members are a great way for them to not only tell the story of their fitness success, but leverage their brand in local communities. From there, the stories flow, and people talk about their workouts and the gym.
Stickers say a lot about a person. Whether it’s expressed through words, pictures, symbols or a simple call to action, stickers are used to celebrate both feats of strength and of community. Take for instance the classic white-oval stickers of “13.1” for the half marathon and “26.2” for the full marathon. These adorn thousands of bumper stickers across America. Simply slapping that sticker on a water bottle or back car window is an exclamation of community and accomplishment for runners.
Now that sticker is a conversation piece. Coworkers and friends begin to notice and ask questions related to this form of expression. It’s called word of mouth, and this conversation spreads exponentially through one act of self expression. Every sticker has a story.
When building a community, it’s important to keep in mind all the things that help grow it and sustain it. Stickers are a simple way to connect and grow a fitness community.