What I Learned from a Madison Affiliate

Madison Affiliate

I walked out of the security gate and stopped as I caught sight of Mat Fraser.

OK, so it wasn’t really him. It was a decal of him climbing a rope plastered to the airport wall, with words welcoming the CrossFit community to Madison, Wisconsin.

From the airport to downtown, there was signage all over, welcoming CrossFitters to the city. In all my years traveling to Carson, I hadn’t seen any such evidence of our being there, except for the traffic outside the StubHub Center. But while in Madison for just a couple of days, everyone from local shops to Uber drivers knew what was going on at the Alliant Energy Center.

In fact, when I sat down with Madison Affiliate Barrett Danz at CrossFit Big Dane on Sunday morning, he shared a few more ways the city was truly involved. Whether it was the fact the city recruited local Affiliate owners like Danz for consultation, or bike companies offered free bike valet at the venue, it seemed the 2017 Reebok CrossFit Games was a community effort.

The impact it had on Danz was community oriented as well. I had connected with him prior to the Games, hoping to get his take on preparing for their arrival in Madison. So when I dropped into town for a couple of days, he was gracious enough to be on Box Talk and share what the week of the Games had been like.

Whether it was full classes with international CrossFitters, or the fact local Madison Boxes were communicating more clearly than ever, it seemed the impact the Games had was not only lasting, but positive. I encourage you to listen to Episode 26 and hear what one Madison owner has to say about having the Games in Wisconsin. There are some things you just might learn about appreciating staff, loving community and communicating with other businesses:

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.