Your Intro to CrossFit class is too elementary. From one to four classes, that number is not enough to properly pre-screen and prepare a client to enter a group CrossFit class, and it’s hurting your community.
CrossFit’s training methodology wasn’t first implemented as a group fitness model. Individual personal training clients were grouped with other clients of similar ability levels in order to train more people in a day that was maxed out with individual appointments.
It’s a mistake to think that the average person is ready to handle the intensity and complexity of a CrossFit group class just after taking a few intro classes. The ill-equipped new member then takes up all of the Coach’s time in a class and the existing clients get shafted on the coaching they are paying for as well. The goal should be to deliver the absolute best coaching and experience for new and existing members.
So why do so many Boxes go short on their intro programs? The answer is usually fear. Fear that if the barrier of entry is too high, people might walk away and there won’t be enough clients to successfully run your business.
Let’s look at it a different way. If you raise the barrier of entry, you are pre-screening clients and will eliminate the people who end up quitting after a month or two. Always remember the tag line, “everyone can do CrossFit, but CrossFit isn’t for everyone.” Every time our Box has improved our Elements course, made it longer, more in-depth and personalized, the quality of members that we have ended up with has improved. They are people that enter our group classes better prepared in confidence and ability. They become members for years and not months and are our biggest raving fans and the best marketing tools we have. See Kevin Kelly’s article: 1000 True Fans.
Raising the barrier of entry is also a way to raise your revenue stream. When increasing the number sessions, we also raised the amount we charged for them and went to a one-on-one personal training model. CrossFit has inspired me to become the best Coach I can be, with that I demand 80 to 100 percent of the market value for personal training in my area. The best example we found and the system we followed is the Madlab group. I could try to explain the whole theory behind it, but it’s much better explained if you check it out for yourself.
Give more, charge more and strengthen your community for years to come. I know it can be a scary path to follow, but ask yourself honestly if what you are doing now is truly working and if it’s the best thing for your new and existing clients. If you still don’t believe me, research for yourself and see what the best and longest running CrossFit gyms in the country are doing.
So again, here are the keys to the kingdom. Do something about it.