A majority of people will look up reviews on movies, restaurants and attractions before they spend their money there. They want to hear from real people on their experiences at these places to know if it is something they should invest their time and money in.
The likelihood of someone reading reviews on your gym through Yelp!, Google and Facebook before signing up for a class is pretty high. And with a few positive reviews, you are ensuring potential members your Box is worth checking out.
However, navigating the waters of reviews can sometimes be tricky. Here are a couple things to keep in mind when you are perusing your Yelp! review section at your next meeting:
As much as every Box would like for each visitor who walks through their door to love their experience with the business, we all know there are people who won’t be raving about it. In fact, it’s likely customers will become skeptical if they see nothing but 5-star reviews.
If people write negative reviews, you will instantly want to hide those or will take them to heart. However, it is important to recognize their complaints. Try apologizing and following up with the client in the comments by offering them a solution to their problem. How they respond is then placed upon them, but at least potential clients reading reviews will know you aren’t just letting these things fly.
According to a survey conducted by Bright Local, seven out of 10 people will leave a review for a business if asked. Keeping this in mind, don’t be scared to ask your loyal members to leave you reviews on various platforms. Potential students are looking for a CrossFit Box with results — whether emotionally or physically — and will be more apt to try a gym out that has multiple reviews of positive results.
After popular class times or a unique seminar, try asking athletes to leave a review of what they thought. Or, send out an email with links to your Yelp!, Google and Facebook pages encouraging members to leave their true thoughts and feelings.
The more you can get reviews about your business in front of potential clients, the more likely you are to stir up interest in your gym. Because of this, you can’t be shy about posting reviews on various platforms.
Use reviews in your videos, beside photos of members and on website pages. After reading a review a loyal member left on Facebook, reach out to them and ask them to share their experience via video that you can use on your site. This way there are ample opportunities for potential members to see what your business has done for others.