As Pioneer Square in Seattle, Washington, has transformed from a predominantly industrial neighborhood into a coveted urban residential, retail and entertainment destination, the need for a CrossFit Box in the area grew.
Steven Owens and Clint Tannehill jumped at the opportunity and launched Cue CrossFit. “We wanted Cue to be near the major metropolitan area, where the major masses of people were going to work and live, it was a perfect spot,” said Tannehill.
Running the numbers before choosing a location is imperative to furthering the success of your gym. Owens and Tannehill wanted to ensure they weren’t stepping on toes of other Boxes, but were also in an area where they would hit the members they were trying to sell to.
“This area has a high demographic of single males, which is always good for CrossFit,” said Tannehill. “We didn’t want to be in an area that was oversaturated with CrossFit gyms. There’s probably a mile in each direction before you get to one, but we aren’t all on top of each other, which is key for our location.”
To kick off the grand opening, Cue CrossFit is inviting the public for a free workout. Local vendors like Pier Cold Brew and Box Athletics will also be set up at the Box to give potential members the opportunity to use their equipment or try on merchandise.
Olivia Partington, the manager at Cue CrossFit, explained inviting the people within your immediate surroundings is a key factor in having a successful opening. These are the people who could possibly become consistent athletes.
“We have a lot of businesses right around us in the neighborhood,” said Partington. “We are really just reaching out to our neighbors and inviting them in to see the space, participate in a workout and set up corporate accounts if possible.”
As a unique way to bring in potential members, Cue is hosting a grand opening party where athletes are encouraged to set the official gym records for Snatches, squats, deadlifts and about every other exercise movement.
The records will be permanently displayed in the gym until someone breaks them. They are using this time to celebrate the opening of the gym and are giving away swag bags to the first 50 people through the door and prizes for the winners in each category.