CrossFit MontCo in East Norriton, Pennsylvania, recently hosted a blood drive through the American Red Cross at their Box. They successfully collected 16 units of blood, enough to touch and save the lives of 48 people. For an event that has no cost whatsoever for the Affiliate, this could be a unique way to get involved in your local community.
Here, Coach Dave Ronca discusses the ins and outs of their recent blood drive.
BP: Why did your Box decide to host a blood drive with the Red Cross?
DR: “One of our Coach’s mom passed away from cancer, so we were trying to do it for her. With a blood drive you can host it in honor of someone. We found a contact of the regional person in our area, got talking about it and decided to go for it.”
BP: What marketing strategies did you all use to get word out about the drive?
DR: “For marketing, they give you all the posters in different sizes. We went and put them in nearby businesses. They give you flyers that you can hand out to members as they are coming or going. The Red Cross puts the information about the drive on their website so if someone would go to sign up for a drive your information is up for them to see.”
BP: What requirements are needed on the day of the drive?
DR: “The Red Cross would rather it be done on the weekends and it lasts for five hours. We do a Saturday morning class and then we had the blood drive start at like 10 or 11. It is very little effort on our end. They only ask for one volunteer to run the registration table, which is what I did. Normally a Box isn’t open all day on the weekends so it is not a lot of effort on the Box owner’s end. Plus, it is a great way to involve your community.”
BP: What benefits does your Box get from hosting a drive?
DR: “It was a way for us to put our name in businesses that don’t really take posters or flyers. They will take a blood drive poster though, so it was a good way to get in the globo-styled gym or in a local Starbucks. Everyone will get to see the flyer and hopefully head over to your gym.”