Your overall goal as a CrossFit Box is to increase the health of your members, whether it be physically, mentally or emotionally. But on the other hand, how hard are you striving to do the same for your business and make sure it’s healthy as well?
Gyms are a breeding ground for bacteria and fungi. While your Coaches’ nightly cleaning routine may be getting the top layer of chalk and dust off, one way to ensure your Box is getting the best cleaning it can is to contract out a cleaning service company.
Shirley Klein, the COO of Coverall, a cleaning company with a specialization in fitness centers, explained it is imperative for a gym owner to hire a professional to do the work for them. It saves a small business owner some much needed spare time and guarantees them they are getting the best clean from a professional, not just a tired Coach.
“Boxes should definitely have professionals in the cleaning industry maintain their facilities,” said Klein. “These operators are trained on the latest systems to ensure a germ-free, healthy environment. They have the products, processes and knowledge to give any gym operator peace of mind. People come to a gym to get healthy, not germs.”
It has been engrained in everyone from a young age to wash your hands and then try not to touch the door handle of the bathroom. People will use their feet, elbows or a paper towel to avoid touching the handle because it comes into contact with so many people. But, have you ever taken the time to think of how many times your barbells are touched daily? Sweaty member after sweaty member uses them, only wiping them down quickly on their way out.
“High touch points on fitness equipment need to be carefully and consistently disinfected,” said Klein. “While disinfectant wipes and sprays are used by members and staff on hand grips and seats, proper, professional disinfecting is important to help kill and remove germs that can cause illness and infection. Warm, moist environments are ideal to bacteria and other illness-causing germs. A professional cleaning service is certified to use hospital-grade disinfectants.”
If your gym is consistently clean, it’s unlikely to hear a lot of comments on it. People tend to take that for granted. However, the second a dirty gym becomes a habit, the members will be in an uproar. Programming, your staff and your high-quality equipment are obvious indicators of a successful Box, but it’s time to add cleanliness to the top of that list.
“The cleanliness of your gym will impact membership,” said Klein. “It’s in your best interest and the well-being of your gym members to not only maintain a clean facility, but a fresh smelling facility. If not, you may lose business.”