Chile, Shipping Containers and Porn with Juliet Starrett

Juliet

Every Box has a story.

Usually it’s something similar: “I found CrossFit, got my butt kicked and loved it. So I decided to open a CrossFit gym.” Affiliates around the world have realized that the functional fitness regimen is what they want to spend their life, and career, doing. Kelly and Juliet Starrett were no different.

In Episode 9 of Box Talk, Heather Hartmann sat down with Juliet Starrett in her Box, San Francisco CrossFit. The co-founder of the gym explained her and her husband found CrossFit in 2003 and realized how powerful it was in transforming their own fitness. Overtime, San Francisco CrossFit went from backyard to shipping container to its current location – which has a stunning view of the Golden Gate Bridge. However, it took time for the Starrett’s to evolve their passion into a business. And the same was true for their other venture, MobilityWOD. But since changing their mindset, Juliet explained they have learned a lot when it comes to finding success.

As you listen to the podcast, learn from Juliet’s words of wisdom about your core mission, the professionalism of your Coaches and how to transition from a fitness hobby to a thriving Box.

Show Notes

  • How Kelly and Juliet met in Chile.
  • Kelly has always been a movement nerd.
  • In 2003, Kelly found CrossFit randomly in an Internet search.
  • For Kelly’s birthday, Juliet paid for him to go to the CrossFit Level 1.
  • In those days, it was a challenge to get the necessary equipment.
  • They started in the park and didn’t start as trying to be a business.
  • Next step? Bought a shipping container.
  • Adrian Bozeman was their first Coach!
  • Kelly started seeing the same five problems, 95 percent of which were preventable. Thus, MobilityWOD.
  • Always keep an eye on your core mission.
  • Set up some key systems for payments and such.
  • The intro program was important early on for people to realize what CrossFit was.
  • Intensive internship program.
  • It takes a minimum of three years to get your sea legs as a Coach.
  • You can’t have members more sophisticated than staff.
  • People are the best part and the most challenge part as a business owner.
  • To be a coach is a hard life! Get up early, communicate effectively, etc.
  • Gym owners need to pay more attention to diversity in staff.
  • You want your coaching staff to reflect your membership.
  • Original mission of MobilityWOD was the Mobility Project – 365 days of videos, which actually took 18 months.
  • MobilityWOD needed a website, so Juliet had to do some research. But at the time, the best sites at organizing large quantities of video were porn…
  • “How do I find a Kelly where I live?” Answer: MWOD List.
  • Look out for MobilityWOD’s podcast Ready State to launch this fall!
  • The 2010 Google talk by Kelly, “Deskbound” is now a book.
  • About 30,000 kids nationwide now have standing desks, thanks to the Starret’s StandUpKids.org.
  • If you sit more than six hours a day, medically you’re considered a sedentary person.
  • There are lots of standing desks out there, including a $28 cardboard standing desk.
  • Be meticulous about transitioning to a standing desk.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.