Current Issue

  • The Start-Up Shop

    If done right, a pro shop can provide 12 to 15 percent of a Box’s revenue. At least, that’s what Matt Sharp, owner of CrossFit...

  • The Best Resource: Each Other

    Times have changed from when Jason Leydon first opened CrossFit Milford in Milford, Connecticut. In 2008, members heard about his gym through guerilla marketing, community...

  • If You Build It, They May Not Come

    When he first opened CrossFit Annihilation, Kyle Flowers wanted an inexpensive, easy-to-use website for his Box. He hired a “website guy” to create the website....

  • Never Too Smart

    When Jen Jacobs graduated from college, she became an endurance athlete. She started out running 5K races, then half-marathons and marathons. In 2007, she completed...

  • Keeping it Clean

    For any Box, success comes down to two things: a great Box environment and a great business model. But did you know that one of...

  • Be Kind to Your Skin

    Skin. We all have it. It varies in color, shade and texture. Everyone’s skin performs the same functions as another. It’s an elastic covering that...

  • Brickland

    To his grandmother, nudity on television was the devil. But, Jarett Perelmutter mused, violence and cursing were perfectly acceptable. “She would turn on Clint Eastwood...

  • Equipped for Success

    If he could save $400 in shipping, Angelo Sisco will drive an hour to pick up a piece of equipment. But there are more benefits...

  • Every Party Needs a Planner

    Lighter of butt-fires. That is Shanna Clark’s official title at CrossFit Regeneration in Louisville, Kentucky. “If someone needs to be encouraged, get something done …...

  • Better Tracking than a Bloodhound

    During his career as a canine detective, a Kentucky bloodhound named Nick Carter helped capture over 600 criminals, as reported by PBS in “The Bloodhound’s...

  • The Struggles of Social Media

    At the beginning of each week, Owner Case Belcher meets with the rest of the Four Barrel CrossFit staff to discuss everything from business issues...

  • Certifications Your Coaches Should Pursue

    On average, Chennelle Miller, the co-owner of Raleigh CrossFit, said the cost of a certification is between $600 to $1,000, depending on the type. And...

  • Getting Technical

    David Cornthwaite played soccer for Principia College. After graduation, he went on to coach Prinicpia High School’s soccer team. He ran to stay in shape,...

  • Pre-Signed, Sealed and Delivered Meals

    After the previous company he partnered with stopped selling in his area, Dave Rubin, the owner of CrossFit Durham in Durham, North Carolina, had to...

  • 5 Benefits of Selling Pre-Made Meals in Your Box

    Time is the No. 1 factor when it comes to people struggling with their fitness goals and needs. With that in mind, being able to...

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