Current Issue

  • Best Financing Available Today

    Are you considering opening your first or second CrossFit gym?  If so, often the biggest fears are, “How do I pay for this?” “Can I...

  • Keeping it Simple

    The old saying “keep it simple” still has great value in today’s functional training. We have a tendency to forget the simplicity of working out....

  • How to Earn More With Retail

    There was a time when all you had to do to open a successful CrossFit gym was find a decent warehouse space, get some equipment...

  • From Dance to Dumbbells

    Becka Adams was sitting on her couch, flipping through TV channels, when she saw Julie Foucher driving a sled down the field at the 2012...

  • The Belltown Difference

    The motto for CrossFit Belltown actually started as a joke. “I travel quite a bit for work, and when you fly Delta, there’s always this...

  • How to Open a Box

    To Jason Khalipa, opening a Box is not a hobby. Instead, the founder of NorCal said it is a small business that must be handled...

  • An Affiliate’s Nutrition Journal

    As an Affiliate, you can lecture all you want about nutrition. But why should members listen to you if you’re not practicing what you preach?...

  • Worth the Weight

    What the Carolina Panthers football team needs, in terms of weightlifting equipment, is going to differ from what a CrossFit Box requires. “Those are very...

  • The Start-Up Shop

    If done right, a pro shop can provide 12 to 15 percent of a Box’s revenue. At least, that’s what Matt Sharp, owner of CrossFit...

  • The Best Resource: Each Other

    Times have changed from when Jason Leydon first opened CrossFit Milford in Milford, Connecticut. In 2008, members heard about his gym through guerilla marketing, community...

  • If You Build It, They May Not Come

    When he first opened CrossFit Annihilation, Kyle Flowers wanted an inexpensive, easy-to-use website for his Box. He hired a “website guy” to create the website....

  • Never Too Smart

    When Jen Jacobs graduated from college, she became an endurance athlete. She started out running 5K races, then half-marathons and marathons. In 2007, she completed...

  • Keeping it Clean

    For any Box, success comes down to two things: a great Box environment and a great business model. But did you know that one of...

  • Be Kind to Your Skin

    Skin. We all have it. It varies in color, shade and texture. Everyone’s skin performs the same functions as another. It’s an elastic covering that...

  • Brickland

    To his grandmother, nudity on television was the devil. But, Jarett Perelmutter mused, violence and cursing were perfectly acceptable. “She would turn on Clint Eastwood...