Current Issue

  • Mastery of the Business

    There are 15 rowers at CrossFit Los Angeles, each named after a member that’s been at the gym for eight years or more. And now...

  • To the Window, to the Wall Ball

    Ancient drawings allude to the medicine ball being used 3,000 years ago by Persian wrestlers. That’s what The Huffington Post reported in its 2014 article,...

  • Top Profit Centers to Consider

    There are multiple ways to make a profit at your Box beyond memberships. Five Affiliates share five additional revenue streams that might just be a...

  • Hunkering Down for the Holidays

    In 2015, CrossFit East Bay held a holiday challenge that ran from Thanksgiving to Christmas. “That seems to be the time when it’s easiest to...

  • Lighting Up Leads

    A shot in the dark is when you attempt to guess something with no prior knowledge. If you aren’t tracking your leads, Trey Tamble said that’s...

  • Following the Leader

    What exactly is a leader? For Charlie Sims, the owner of CrossFit Regeneration, there were two definitions: A leader is one who has a follower....

  • High-Intensity, Low Impact

    CrossFit Boxes and WODs are known for high-intensity, grueling regimens that push individuals to accomplish more and become stronger, physically and mentally. The regular challenges...

  • Three Exercises You Should Do Daily

    The Spinal Basics were designed to create the largest overall health impact in the shortest amount of time. Coupling these exercises increases proprioception, decreases adhesions,...

  • Life Insurance for the “The Unknown and Unknowable”

    As Box owners and Coaches, days are spent preparing clients for the physically unknown and unknowable. But in life, there are unknowns for which many...

  • From Hobby to Business

    When CrossFit 859 opened in 2012, it had not one owner. Or two. Or three. It had eight. “We had a crazy idea to open...

  • Hale to the Victors!

    Jason Williams has a lifelong quest to find the world’s perfect burger. From Napa Valley to the United Kingdom, Williams has scrounged the food industry...

  • Holistic Nutrition

    In order to have a nutrition conversation with members, you have to disseminate the right information. ““From a Coach’s perspective, it’s really important to understand...

  • Treadmills, Bikes, Rowers … Oh My Cardio!

    CrossFit is constantly varied, meaning it requires all types of equipment, including that of the cardio kind. For Dan Crawley, the Affiliate of CrossFit High...

  • Caring Down the Toilet

    Greg Glassman himself has been quoted as saying the cleanliness of an Affiliate bathroom says a lot about a gym. And he’s right. Read what...

  • Baiting the Branding Hook

    When it comes to building a powerful brand, you need a roadmap. And that roadmap is your Box’s mission. “It’s definitely crucial to have one....