There’s a saying that goes, “If you hang around a barber shop enough, you are going to get a haircut.” The same can be said about your website — if someone spends enough time on the site, they will eventually become customers. One way to increase their time on your site is through blogging.
Blogging has been proven to have numerous benefits for the small business owner. By blogging, you are becoming a go-to resource for content, which can gain you credibility. You are increasing website traffic and gaining exposure. The difficult part is it needs to be done right in order to reap positive results. Here are three ways to make sure your blog is up to par enough to keep consumers wanting more.
Domain authority is the score your website has from zero to 100 that predicts how well your website will rank on search engines. A great way to raise that score is by having backlinks pointing to your site from external websites.
While the internal blog you post on your website is extremely important, an external blog post also has its own added benefits. An external blog post could be something you contribute to a CrossFit related website, or a local website relevant to your Box.
When you write an external blog post, ask if they can link it back to your website to bolster domain authority. The more links from credible websites taking people to your site, the higher Google will begin to rank your business. This will only help increase leads to new members in your community.
What is the point in taking time to sit down and write beneficial content if only five people read it? This is why it is important to promote and share the content so your time isn’t being wasted. Rather than giving your members a meme or funny joke you find on the Internet, by sharing your own original blogs you are giving them beneficial information, which in turn they will hopefully share and create a bigger reach for you.
Thrive Hive suggests using micro-influencers to help promote your blog. A micro-influencer can be someone in your local community or a well-known name in the industry. These people may have large followings on social media or are just a trusted source of information. Have them write a guest blog or link to your latest one, and then ask if they could share it on their social media. You are both cross-promoting your content, which will increase traffic for both sites.
No one sets out with intentions to start a blog and then never follow through with it, but sometimes life happens and your blog can be put on the backburner. But the important thing to keep in mind is the more frequently you update your site with new content, the more opportunities you have to strengthen your SEO and in turn, be indexed higher on Google.
A good way to stay consistent is to make notes each time you or your employees think of something that might be beneficial to your members. Then, when you have time to sit down and post, you aren’t spending 20 minutes deciding on the topic. Not every post needs to be a 2,000-word research document. If you can only write 500 words without watering it down, do it.
Kaitlyn is a staff writer for Peake Media. Contact her at email@example.com.